History of Brand Identity
Sindoh’s CI has continuously reflected the philosophy and direction of each era, expressing the essence of the brand. At its core is our enduring belief in technology for people.
Through times of change, what defines Sindoh has remained constant. Discover the journey and values that have shaped our brand through its CI.
History of Brand Identity
Sindoh’s CI has continuously reflected the philosophy and direction of each era, expressing the essence of the brand. At its core is our enduring belief in technology for people.
Through times of change, what defines Sindoh has remained constant. Discover the journey and values that have shaped our brand through its CI.
History of Brand Identity
Sindoh’s CI has continuously reflected the philosophy and direction of each era, expressing the essence of the brand. At its core is our enduring belief in technology for people.
Through times of change, what defines Sindoh has remained constant. Discover the journey and values that have shaped our brand through its CI.
Growth and Leap Forward
Reflecting the expertise of a global OA company,
along with a future-oriented and international sensibility.
Global Standards
By using the full English company name, the wordmark expressed
Sindoh’s vision for global expansion and a high-tech image.
Human & Technology
A people-centered corporate culture and advanced technological capability,
expressed through a dynamic graphic motif that embodies a bold vision for the future.
Unmistakable
A triangular Möbius motif representing professionalism, design orientation,
and thoughtfulness, expressing Sindoh’s expertise and identity as an office solutions provider.
New Visual Identity
Sindoh’s distinct brand identity, evolving from trust and innovation toward digital business
Design Philosophy
The new CI is a visual identity that translates Sindoh’s legacy into the language of the future, grounded in a balance between form and function.
It serves as a visual expression of Sindoh’s philosophy and presents the future office experience we envision.
Formal Language
While emphasizing simplicity and consistency, the curves and negative space symbolize flexibility and expandability.
This intuitively expresses Sindoh’s potential to expand into global markets and new business areas.
Typography
The typography reinterprets the classic letterforms of early typewriters with a contemporary digital sensibility.
It reflects a human rhythm found within mechanical order, expressing harmony between technology and humanity.
Connecting Paper
and Screen
Sindoh’s symbol, drawn from the 3:2 ratio of screen to paper, reflects the meeting point of offline and online, analog and digital — as well as the brand’s journey and future potential.
Expressing Value Through Light
The four brand colors visually express Sindoh’s vision and values.
Built on our legacy, they represent Sindoh’s direction toward connection, innovation, and expansion.
Sustainability
Respensible growth and a future built with a long-term perspective.
Reliability
Unwavering trust built through our technological capability.
Agility
The strength to change quickly and respond flexibly.
Connectivity
The power to connect people, technology, industry, and tomorrow.